Expanding customer communication with virtual reality and webinars

Okuma increases focus on digital channels and virtual experience

Krefeld (Germany), 6 October 2020. Okuma Europe GmbH, the European representative of the world’s market leader for CNC machine tools, is expanding communication and improving transparency. The aim is to strengthen the process of partnership and extend the access to detailed information on machines and automation solutions.

The relation and interaction with the customer has always been the top priority of Okuma. To simplify the response to customers’ needs and requirements the expansion of digital communication methods will provide more transparency and an easy and efficient transfer of knowledge in the international business. Regular content on the social media channels LinkedIn, Xing, Instagram, Facebook and YouTube keeps customers and partners up to date on all events and webinars. Here Okuma provides information about latest technologies and developments. This approach gets customers and partners more involved in the #okumafamily.

In line with social distancing and hygiene regulations, visitors will be divided into small groups and guided from station to station. Representatives from Okuma, EMUGE-FRANKEN, and OPEN MIND will be giving presentations there, combined with live demonstrations directly on Okuma machines. Between changing the groups, the individual stations will be carefully disinfected to create optimum conditions for all participants. There will also be culinary breaks – and, here too, the customers will be surprised with something special.

In touch with Okuma – “The Virtual Experience of Okuma Europe”
The “Virtual Experience of Okuma Europe” lets people visit the company’s European headquarters and experience its CNC machines and technologies in a digital way. “We are particularly committed to customers getting to know us and our machines in detail. Long distances or current hygiene regulations mean it can be difficult to visit our company offices in person – and even then, only with restrictions in place. We have created this tour to make sure customers can still experience Okuma and reinforce the feeling of partnership”, explains Norbert Teeuwen, Managing Director of Okuma Europe GmbH.

The “Virtual Experience of Okuma Europe” offers a photo-realistic tour of the Okuma European headquarters in Krefeld, Germany. Customers get to see the Reception, the Warehouse, Spindle Repair and the new Engineering Centre. The digital showroom is based on 3D data. It provides detailed external and internal views of various CNC machines, along with information on CNC control systems and technologies. Virtual visitors can also see workpieces and watch an animation of them being processed by machine tools. In addition, the platform allows interested parties to get an insight into the company and its solutions as well as into upcoming events. Experts can be contacted directly through the live chat feature.

The “Virtual Experience of Okuma Europe” is available at https://www.okuma.eu/virtual-experience.

First customer webinar
The webinars organised for distributors over the last few months received such a great amount of interest that they will be followed by the first customer webinar (German language) on 4 November 2020. The theme of the webinar is “Revolutionising your production – the next generation of robotic automation”. Participants will be taught in-depth about the key role played by automation solutions when operating machine tools and about the challenges of flexible high-mix/low-volume production. In addition to that, Okuma will be introducing the ROID (robot-integrated design) series and will be presenting the MULTUS B250II ARMROID multi-tasking machine with an integrated robotic arm as well as the GENOS M560-V-e STANDROID for manufacturing high-precision parts with a 5-axis machining centre.

For more information and to register, visit https://www.okuma.eu/newsroom/events/.

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